Legal

Privacy Policy — Stylon

Last updated: June 2026

1. Who are we?

Stylon is a mobile application for fashion, styling, and virtual try-on functionalities.

The data controller is:

Stylon (formerly registered under the operating company Elyts V.O.F.)
Established at: Zaandam, Noord-Holland
Chamber of Commerce (KvK) number: 42016900
Country: The Netherlands

Contact:

2. What personal data do we process?

2.1 Account data

Email address
Unique user ID
Account settings

2.2 User content

Photos of clothing items (digital wardrobe)
Photos of users (for virtual try-on)
Images uploaded in style chat

2.3 Profile data (optional)

Body measurements (such as height, chest, waist, hips)
Style preferences

2.4 Style chat (Stylon digital stylist)

Chat messages
Possible images
Contextual input

This data is stored and automatically deleted after a maximum of 30 days.

2.5 Social chat (between users)

Messages
Shared images

This data is kept as long as the account is active or until the user deletes it.

2.6 Technical and usage data

Device type and operating system
App version
Interactions (such as clicking and screen usage)
Crash and error reports

2.7 Advertising and tracking data

Advertising ID (device identifier)
Interactions with advertisements

3. Purposes of processing

We use personal data for: account management, digital wardrobe, virtual try-on, personal style and fitting advice, style chat functionality, social interaction, analysis and improvement of the app, security and fraud prevention, and displaying advertisements.

4. Legal bases

Performance of a contract: account and app usage, storage of content and chats, delivery of functionalities.
Consent: body measurements, personalized advertisements, tracking and analytics.
Legitimate interest: security, product improvement.

5. Personalization

Stylon uses smart technology for styling advice, fit advice, virtual try-on, and chat functionality. There is no fully automated decision-making with legal or similarly significant effects (Art. 22 GDPR).

6. External service providers

We use secure cloud and database services, virtual try-on and AI technology, analytics and crash reporting, advertising services, and payment/subscription services via the app stores.

7. International transfers

Data may be processed outside the EEA under appropriate safeguards such as Standard Contractual Clauses.

8. Retention periods

Account data: as long as the account is active
Style chat: maximum of 30 days
Social chat: as long as the account is active
Analytics: in accordance with standard retention periods of the tools

9. Advertisements and tracking

We use Google AdMob. More info via policies.google.com/privacy.

10. Security

We take appropriate measures including HTTPS/TLS encryption, secure storage, and access control.

11. Your rights

You have the right to: access, rectification, erasure, restriction, data portability, and objection.

12. Minors

The app is intended for users aged 13 and older.

13. Changes

Significant changes will be communicated via the app.